Successful failures are celebrated by employees. The team subsequently develops the idea into a game, which the rest of the company's employees get to play-test, followed by play-testing in Canada's iTunes App store if the Canada reception is good, the next step is global rollout (via iTunes). The focus has not been on revenue, but on the principle "just design something great, something that users love." Game development focuses around "cells" of five to seven people which start with idea generation and an initial review by CEO Paananen. The company's objective is to focus on the successful games that stay popular for years. Supercell focuses on the development of free-to-play games that yield profits through the in-game micropayments. 2.4 Development of games after Clash of Clans.
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